Recently we were asked why we choose to focus on fertility awareness-based methods that require only period tracking when there are other natural methods that track more indicators. After all, "isn’t more better“?
Our response? We are all looking for the simplest possible solutions in our daily lives. In the case of family planning, the easier a contraceptive method is to use, the more likely it is that a woman will choose to use it, and use it consistently over time. That’s why we’ve chosen to focus on easy to use fertility awareness methods based on period tracking - and not more complex methods.
As Leonardo da Vinci said, "Simplicity is the ultimate sophistication." In the case of contraception and addressing women's family planning needs, we couldn't agree more.